Religion

Baba Ramdev promoting Patanjali Ayurved and how!

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Baba Ramdev
After his powerful yoga moves, Baba Ramdev recently showed off his wrestling skills as well.

In a promotional match at Patanjali Powervita Pro Wrestling League (PWL) on Wednesday, Ramdev beat 2008 Olympic silver medalist Andriy Stadnik, 12-0.

Earlier, the businessman in him had prompted Ramdev to announce that he will now take his Rs 30 billion FMCG company to Bangladesh, African countries and even to Pakistan in near future, according to The Siasat Daily.

Here are 10 interesting facts about Patanjali Ayurved, set up by Baba Ramdev:

1. Though Baba Ramdev started Patanjali Ayurved Limited with his close aide Acharya Balkrishna in 2006, he himself doesn’t hold any stake or designation in the company.

Acharya Balkrishna holds 92% stake in the company. The 8% stake is held by NRI couple Sarwan and Sunita Poddar, says Yahoo Finance.

2. Patanjali is one of the fastest growing FMCG companies in India. As per the company website, the revenue was Rs 163 crore in 2009-10, which grew to Rs 5000 crore in 2015-16.

3. Unlike most companies, Patanjali Ayurved adopted the word-of-mouth publicity for its products.

Only after it manages to gain a sizable amount of dedicated consumers, it started spending on print and electronic advertisement with Baba Ramdev as its brand ambassador. It appointed advertising agencies McCann and Mudra for the job.

4. Private conglomerate Future Group has a tie-up with Patanjali Ayurved. Every month, it sells Patanjali products worth about Rs 30 crore via its popular supermarket chains like Big Bazaar and Food Bazaar.

5. In an interview with CNN-News18, Baba Ramdev claimed that all proceeds from Patanjali products’ sales go to charity.

6. Patanjali has over 10000 products that are sold via 470000 stores, including its 1,200 Ayurvedic Chikitsalayas, 2,500 Arogya Kendras and 8,000 Swadeshi Kendras.

7. The company claims it has already reached over 50 million consumers across India and aims to double its revenue to Rs 10,000 crore in 2016-17.

8. It is perhaps the first herbal company to foray into products like instant noodles, detergents and oats.

9. Most Patanjali products claim to be 15%-20% cheaper than its competing brands.

10. Patanjali’s weight loss products are quite a rage. The highest selling anti-obesity products include Divya Medohar Vati, Divya Peya Herbal Tea, Aloe Vera Juice, Triphala Guggul, and Amla Juice.

 

Big Wire

 

 

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