Indian film producer and promoter Jitendra Mishra has been elected as one of the directors of International Centre of Films for Children and Young People(CIFEJ), world’s biggest children and youth media network.
Members from more than 40 countries participated in the voting procedure to choose the 8 members Board of Directors including the president during the ongoing General Assembly meeting in the International children’s film festival, India.
Established in 1955 under the auspices of UNESCO, CIFEJ is active as the only global network of audio-visual media professionals working for children and young people.
CIFEJ’s main goal has been to promote the production of films and audio-visual media that are culturally diverse, artistic, educational, informative, and at the same time entertaining; especially designed for children and young people.
Mishra is one of the few Indian film producers and promoters who has been able to create a benchmark in an alternative method of film production, distribution, and promotion’ at international level.
He has already been associated with the production, distribution, and promotion of more than 110 films in all categories.
Many of them have got worldwide acclamation and recognition. He has been invited as Jury and panelist to many international films festival and forums. He has also been a member of the prestigious Cannes Producers Network for many years.
Being the director of film festival the Smile International Film Festival for Children & Youth (SIFFCY) he has been sensitizing and empowering young people through various filmmaking workshops and good cinema.
SIFFCY is a special film platform initiated by the leading development organization Smile Foundation directly supporting over 4,00,000 children and their families, through 200 welfare projects on education, healthcare, livelihood and woman empowerment, in more than 950 remote villages and slums across 25 states of India.
The core objective of SIFFCY is to entertain, engage, educate and empower young minds through meaningful films & film related workshop, held in New Delhi, India every year during December and then travels to various parts of the country reaching out to maximum children & youth through good cinema.